Virtue Curl Shampoo 240g
Virtue Curl Shampoo 240g is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern.
Hydrate, nourish, and protect curls from humidity, heat, and environmental damage with this silicone- and sulfate-free formula. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Key Benefits
- Hydrates, nourishes, and repairs curls
- Detangles and de-frizzes
- Protects against humidity, heat, and environmental damage
Product Specifications
| Item | Shampoo Type |
|---|---|
| Size | 240g |
| Key Ingredients | Alpha Keratin 60ku®, hydrators, curl-optimizing polymers |
| Free From | Parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants |
FAQ
Does Virtue Curl Shampoo help maintain natural curl patterns?
Yes, the shampoo contains Alpha Keratin 60ku® and curl-optimizing polymers that help preserve and enhance natural curl patterns.
Is the formula suitable for curly hair prone to dryness?
Yes, it is a non-drying formula that hydrates and nourishes curly hair without stripping natural oils.
Are there any harmful chemicals avoided in this shampoo?
The shampoo is free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Rose Mathis –
I’ve used this shampoo for three months now and my curls feel softer and more defined. It doesn’t leave my hair dry or frizzy, even after washing in humid weather. The texture is rich but doesn’t weigh down my hair. I appreciate that it’s free from silicones and sulfates.
Anna Underwood –
My curly hair was breaking easily before, but after switching to this shampoo, the frizz has reduced and my curls hold better. It feels like a real repair for damaged hair. No greasiness or residue after use.
Stephanie Dickens –
The shampoo works well for detangling and keeps curls hydrated. I notice less frizz after washing, but it might be more effective on very dry or damaged hair. Still, it’s a solid choice for curly hair types.
Stephen Alsop –
I love that it’s free from silicones and sulfates. My curls stay defined throughout the day, even in hot weather. The formula feels gentle and doesn’t strip my hair of moisture.