Wampum Whitening & Brightening Shampoo
Wampum’s whitening & brightening shampoo is the first non-stripping whitening shampoo. You will never use another whitening shampoo once you have used this one.
The shampoo works equally well on colors and is especially suited for coats containing colors other than white. The violet brightener counteracts yellowing on the fur and the optical brightener brightens all colors, enhancing the contrast between different colors in the coat.
Five carefully blended surfactants clean away all debris and rinse with ease, leaving the coat shiny without the skin being stripped of all its natural oils.
The shampoo also contains a special pore cleansing agent which, according to published scientific literature, will aid in the prevention and treatment of hot spots.
| Key Features | Details |
|---|---|
| Non-stripping formula | Preserves natural skin oils |
| Violet brightener | Counters yellowing on fur |
| Optical brightener | Enhances color contrast |
| Pore cleansing agent | Supports hot spot prevention |
| Cleansing surfactants | Five carefully blended components |
FAQ
Does this shampoo work on colored coats?
Yes, the shampoo works equally well on colored coats and enhances color contrast using its violet and optical brighteners.
Is the formula safe for sensitive skin?
The non-stripping formula preserves natural oils and is designed to be gentle on the skin, making it suitable for sensitive coats.
Can this shampoo help with hot spots?
The special pore cleansing agent in the formula may aid in the prevention and treatment of hot spots, according to published scientific literature.

Yvonne North –
My dog’s coat has been much brighter since using this shampoo. The colors look more vibrant and the yellowing has reduced noticeably. It doesn’t dry out the fur like other whitening shampoos do. I’ve used it twice a month and the coat stays shiny and healthy.
Jessica Hamilton –
Great for a multi-colored dog. The violet brightener really helps with the yellow tones. The fur feels soft and clean after each use. No residue or dryness, which is a big plus.
Sally Sanderson –
Works well on my golden retriever’s coat. The colors look more defined and the fur shines. A little more expensive than regular shampoos, but worth it for the results.
Joan Ferguson –
Used it for the first time last week and saw a visible difference in the coat’s brightness. The shampoo rinses easily and doesn’t leave any greasy feel. My dog seems to enjoy it too.