Wella Colourtouch Rich -5/1
Looking to change your hair color without making a long-term commitment? Wella’s Colourtouch is a demi-permanent hair color that allows you to refresh your tone frequently without damaging your hair.
Ammonia-free and multi-dimensional, this formula provides rich, natural-looking color that blends seamlessly with your existing hair. It’s ideal for those who want to experiment with new shades without the risk of harsh chemical treatments.
Key Features
- Ammonia-free formula
- Demi-permanent color that lasts up to 6 weeks
- Safe for regular use without damaging hair
- Available in a wide range of shades including rich brown, black, and dark blonde
| Color | Shade Name | Application Time |
|---|---|---|
| Rich -5/1 | Dark Brown with Warm Undertones | 20-30 minutes |
FAQ
How long does the color last?
The color typically lasts up to 6 weeks before needing a touch-up.
Can I use this color on previously colored hair?
Yes, Colourtouch can be applied over previously colored hair, but results may vary depending on the original color and hair condition.
Is this color suitable for all hair types?
It is suitable for most hair types, including fine, medium, and thick hair. However, results may vary based on natural hair porosity and existing color.

Luke Springer –
I tried this color after a few years of being in a dark brown shade. The result was a warm, rich brown that matched my skin tone perfectly. It didn’t feel heavy or dry, and my hair stayed healthy after the application. I’ve used it twice now and still love the natural look.
Leah Bell –
The color applied smoothly and didn’t feel harsh. I was worried about damage, but my hair stayed soft and manageable. The warm undertones gave it a more natural appearance than the standard dark brown.
Jessica Berry –
I switched from a permanent dye and wanted something safer. This demi-permanent color gave me the depth I wanted without the damage. It’s easy to apply and the color fades naturally over time, which I appreciate.