Wella Koleston Perfect Permanent Hair Colour 77/02 Medium Blonde Intensive-Matte 60g
Wella Koleston Perfect is a professional, permanent hair colour creme. Delivering vibrant, rich colour and up to 100% coverage of grey/white hair. Wella’s Me+ Technology reduces the risk of developing a new allergy to hair colour and Wella’s Pure Balance technology reduces the formation of free radicals, achieving irresistible hair quality. The range consists of Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blondes & Special Mix.
- Simple 1:1 mixing ratio.
- Up to 100% grey coverage.
- Up to 5 levels of lift.
- Pure, balanced colour results with natural depth and shine.
Warning: This product is for professional use only. This product must be mixed with a Developer which is sold separately.
| Product Details |
|---|
| Colour: Medium Blonde (77/02) |
| Form: Creme |
| Weight: 60g |
| Application: Permanent hair colour |
| Key Technology: Me+ Technology, Pure Balance Technology |
FAQ
Can this product be used on coloured hair?
Yes, Wella Koleston Perfect can be used on previously coloured hair, but results may vary depending on the existing colour and hair condition. A developer must be used as per instructions.
How long does the colour last?
The colour typically lasts up to 6 to 8 weeks, depending on hair type, washing frequency, and exposure to sunlight.
Is the colour matte or shiny?
This is an Intensive-Matte formula, providing a soft, natural matte finish with depth and subtle shine.

Liam Nolan –
The colour is very even and covers grey well. The matte finish is natural and not too flat. I mixed it with the developer as instructed and applied it evenly. Hair looks healthy and vibrant after the treatment.
Gabrielle Lawrence –
Good coverage and natural look. The matte finish is subtle and doesn’t look artificial. I used it on my mid-lengths and ends. It’s easier to apply than some other permanent colours I’ve tried.
Pippa Wilson –
I’ve used this product twice now and both times the results were consistent. The hair feels softer and the colour stays true. The matte finish is perfect for a natural blonde look without being too bright.
Amelia Skinner –
The colour is good, but it took a few applications to get the right shade. I had to adjust the developer ratio slightly. Overall, it works well for medium blonde with grey coverage.
Harry Nolan –
The Me+ Technology seems to reduce irritation. I’ve used it on clients with sensitive scalps and no allergic reactions were reported. The finish is natural and long-lasting.