Wella Koleston Perfect Permanent Hair Colour 7/1 Medium Blonde Ash 60g
Wella Koleston Perfect is a professional, permanent hair colour creme. Delivering vibrant, rich colour and up to 100% coverage of gray/white hair. Wella’s Me+ Technology reduces the risk of developing a new allergy to hair colour and Wella’s Pure Balance technology reduces the formation of free radicals, achieving irresistible hair quality. The range consists of Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blondes & Special Mix.
- Simple 1:1 mixing ratio.
- Up to 100% grey coverage.
- Up to 5 levels of lift.
- Pure, balanced colour results with natural depth and shine.
*These colours MUST be mixed with a Developer which is sold separately.
| Product Information |
|---|
| Colour: Medium Blonde Ash |
| Weight: 60g |
| Type: Permanent Hair Colour Cream |
| Application: Professional use only |
FAQ
How many levels of lift does this hair colour provide?
Up to 5 levels of lift.
Is a developer required to use this product?
Yes, a developer must be mixed with this colour to activate the formula.
Does this product cover gray hair effectively?
Yes, it provides up to 100% coverage of gray or white hair.

Abigail Dickens –
The colour is very natural and has a soft ash tone. Applied with a developer as instructed, the result was smooth and even with no patchiness. The hair felt healthier after the treatment, with good shine and depth.
Gavin Knox –
I used this on my medium blonde hair and it covered the gray well. The shade is balanced and not too bright. It took a few applications to achieve the desired tone, but the results lasted longer than expected.
Megan Brown –
Great coverage on my gray hair. The formula is easy to mix and the finish is natural with a subtle shine. I appreciate the balanced colour and the lack of harshness in the tone.