Wella Koleston Perfect Permanent Hair Colour 44/65 Medium Brown Intensive Violet Mahogany 60g
Wella Koleston Perfect is a professional permanent hair colour cream that delivers vibrant, rich colour and up to 100% coverage of gray or white hair. Featuring Wella’s Me+ Technology, it reduces the risk of developing a new allergy to hair colour. The Pure Balance technology helps minimize free radical formation, resulting in balanced, natural-looking hair with depth and shine.
- Simple 1:1 mixing ratio
- Up to 100% grey coverage
- Up to 5 levels of lift
- Pure, balanced colour with natural depth and shine
Note: This colour must be mixed with a developer, which is sold separately.
| Product Details |
|---|
| Colour: Medium Brown Intensive Violet Mahogany |
| Weight: 60g |
| Type: Permanent Hair Colour Cream |
| Application: Professional use only |
FAQ
Can this hair colour be used on previously coloured hair?
Yes, this product can be used on previously coloured hair, but results may vary depending on the existing colour and hair condition. It is recommended to perform a strand test before full application.
How long does the colour last?
The colour typically lasts up to 6 to 8 weeks, depending on hair type, washing frequency, and exposure to sunlight.
Is the developer included in the package?
No, the developer is sold separately and must be purchased to mix with this hair colour.

Christopher Metcalfe –
The colour is rich and natural-looking with excellent gray coverage. The hair feels soft and shiny after application. I mixed it with the recommended developer and followed the instructions carefully. It’s a reliable product for medium brown tones.
Jason Terry –
Good coverage on gray hair, especially in the mid-lengths. The shade has a warm mahogany tone that suits my skin tone. I did need to apply a second coat for full coverage, but overall it’s a satisfying result.
Max Springer –
I’ve used this product several times now and it consistently delivers a balanced, natural brown with depth. The texture is smooth and easy to apply. No irritation after use, which is a big plus for sensitive scalps.
Joe Henderson –
The colour is nice, but it took a few applications to achieve the desired shade. The developer mix was a bit tricky to measure. Still, it’s a solid option for medium brown tones.