Wella Shinefinity 04/12 Cool Chia 60ml
The Wella Shinefinity is a semipermanent gel-cream colouring, with a palette of iconic shades, for a long-lasting colour, remaining true to the tone even in porous hair. An ink that gives shine and transforms the hair without damaging it.
Its unique balanced pH technology allows for long-lasting colour glaze, protects hair integrity, softens cuticles for a healthy glow and gives a feeling of sweaty hair.
Designed for natural or coloured hair, Shinefinity creates infinite colour possibilities and provides healthy-looking, never artificial, shimmering results for shine you can feel. Lasts up to 6 weeks.
Main Features
- Gel in cream that does not dwell.
- Smooth for hair.
| Product Details | Specification |
|---|---|
| Colour | Cool Chia |
| Volume | 60ml |
| Application Type | Semipermanent Gel-Cream |
| Duration | Up to 6 weeks |
| For Hair Type | Natural or Coloured Hair |
FAQ
How long does the colour last?
The colour lasts up to 6 weeks.
Is the product suitable for coloured hair?
Yes, it is designed for both natural and coloured hair.
Does it damage hair?
No, it transforms hair without damaging it and protects hair integrity.

Jacob MacLeod –
I applied this shade to my mid-lengths and it gave a cool, natural shimmer. The colour stayed true even after washing. My hair felt softer and looked healthier after use. No dryness or brittleness, which I usually get with other colour products.
Peter Davidson –
The application was smooth and easy. I liked the cool chia tone—it’s not too bold but adds a nice contrast. It lasted about 5 weeks before fading slightly. My hair felt hydrated and looked shiny throughout the period.
Lucas Wilson –
I’ve used several Wella products before, and this one stands out. The cream texture glides well and doesn’t leave residue. The shine is natural and not artificial. It works well on previously coloured hair without causing any patchiness.
Ava Bailey –
It’s a great option for those who want a subtle, long-lasting glow. The colour is consistent and doesn’t fade quickly. I noticed my cuticles felt softer after a few uses. Would recommend for everyday shine.