Wella Shinefinity 07/97 Mocha Beige 60ml
The Wella Shinefinity is a semipermanent gel-cream colouring, with a palette of iconic shades, for a long-lasting colour, remaining true to the tone even in porous hair. An ink that gives shine and transforms the hair without damaging it.
Its unique balanced pH technology allows for long-lasting colour glaze, protects hair integrity, softens cuticles for a healthy glow and gives a feeling of sweaty hair.
Designed for natural or coloured hair, Shinefinity creates infinite colour possibilities and provides healthy-looking, never artificial, shimmering results for shine you can feel. Lasts up to 6 weeks.
Main features
- Gel in cream that does not dwell
- Smooth for hair
- Suitable for all hair types
| Product Details |
|---|
| Colour: Mocha Beige |
| Volume: 60ml |
| Type: Semipermanent Gel-Cream Colour |
| Duration: Up to 6 weeks |
FAQ
How long does the Wella Shinefinity colour last?
The Wella Shinefinity colour lasts up to 6 weeks.
Is the Shinefinity suitable for coloured hair?
Yes, it is designed for both natural and coloured hair.
Does the product damage hair?
No, the balanced pH technology protects hair integrity and softens cuticles without damaging the hair.

Gordon Glover –
I applied the Mocha Beige shade to my naturally light brown hair and it gave a warm, natural look. The colour stayed true for over 5 weeks and my hair felt softer after each use. No dryness or frizz, just a healthy shine.
Oliver Wright –
The product is easy to apply and blends well with my existing colour. I didn’t have to wait long for results. My hair looks vibrant and the shine is noticeable without being too intense.
Cameron Berry –
I tried several semi-permanent dyes before finding this one. The Mocha Beige is perfect for a subtle update. It doesn’t fade quickly and my hair feels smooth and hydrated after use.
Sean Grant –
It works well on my fine hair. The cream texture spreads easily and doesn’t leave any residue. I noticed a visible difference in shine after just one application.
Ryan Parr –
The balanced pH helps maintain hair health. After using it, my hair feels stronger and looks more nourished. The colour is natural-looking and lasts longer than expected.