Wella Shinefinity 04/07 Bitter Chocolate 60ml
The Wella Shinefinity is a semi-permanent gel-cream colouring, with a palette of iconic shades, for a long-lasting colour, remaining true to the tone even in porous hair. An ink that gives shine and transforms the hair without damaging it.
Its unique balanced pH technology allows for long-lasting colour glaze, protects hair integrity, softens cuticles for a healthy glow and gives a feeling of sweaty hair.
Designed for natural or coloured hair, Shinefinity creates infinite colour possibilities and provides healthy-looking, never artificial, shimmering results for shine you can feel. Lasts up to 6 weeks.
Main Features
- Gel in cream that does not dwell.
- Smooth for hair
- Suitable for all hair types
| Product Details | Value |
|---|---|
| Colour | Bitter Chocolate (04/07) |
| Volume | 60ml |
| Type | Semi-permanent gel-cream |
| Duration | Up to 6 weeks |
FAQ
How long does the Wella Shinefinity colour last?
The Wella Shinefinity colour lasts up to 6 weeks.
Is the Shinefinity formula safe for coloured hair?
Yes, it is designed for both natural and coloured hair and does not damage hair integrity.
Does the product provide shine?
Yes, it gives a healthy, natural shine and transforms hair without leaving it feeling dry or brittle.

Isaac Mackenzie –
I applied the Bitter Chocolate shade to my medium blonde hair and it blended perfectly. The colour is rich and long-lasting, with a natural shine that doesn’t look artificial. My hair feels softer after use and hasn’t faded after two weeks.
Faith Blake –
The product is easy to apply and spreads smoothly. I liked the balanced tone and how it stayed true to the shade even after washing. It’s a great option for those who want a subtle, lasting change without full colouring.
Benjamin Gibson –
I’ve used several Wella Shinefinity shades and this one is my favorite. The chocolate tone is warm and elegant. My hair feels healthier after use, and the shine is noticeable without being shiny or oily.
Faith Marshall –
It worked well on my fine hair, but I noticed the colour wasn’t as intense as I expected. Still, it’s a good option for a light update and the shine is pleasant.