Wella Ultimate Color Shampoo 250ml
Maintain vibrant, salon-fresh colour with Wella Ultimate Color Shampoo, expertly formulated to cleanse without stripping or fading your hair colour. This advanced shampoo gently removes impurities while helping to preserve colour intensity, leaving hair looking radiant and healthy for longer.
Powered by a blend of glycine, Pro-Vitamin B5, and Metal Purifier technology, it helps protect hair from free radical damage and removes colour-distorting metals, ensuring a cleaner, brighter finish. It also works to lock in moisture from root to tip, leaving hair soft, smooth, and manageable after every wash.
The scalp-soothing, sulfate-free formula provides a gentle yet effective cleanse, making it ideal for colour-treated hair that needs extra care. With regular use, hair retains its brightness and strength over time.
| Product Details |
|---|
| Volume: 250ml |
| Formulation: Sulfate-free, colour-protecting |
| Key Ingredients: Glycine, Pro-Vitamin B5, Metal Purifier Technology |
| Use: For colour-treated hair |
FAQ
Can this shampoo be used on natural, untreated hair?
Yes, it is safe for all hair types, including natural hair. However, it is specifically designed to preserve colour, so it offers the best results when used on colour-treated hair.
Does it help with dry or brittle hair?
Yes, the moisture-locking formula helps improve softness and manageability, especially for dry or brittle hair that has been damaged by colour treatments.
Is it suitable for daily use?
It can be used regularly, but for best results, use once every 2–3 days depending on hair type and environmental exposure.

Maria MacDonald –
I’ve used this shampoo for three months now and my hair color stays bright and vibrant. It doesn’t feel stripping, and my hair feels softer after each wash. Great for maintaining colour without losing shine.
Ruth Robertson –
My hair has been colour-treated for over a year, and this shampoo has helped keep the colour from fading. It’s gentle and doesn’t leave my scalp dry. I notice a cleaner, brighter finish after every use.
Matt Metcalfe –
I used to lose colour after every wash, but this shampoo has made a real difference. My hair looks healthier and the brightness is much more consistent. I recommend it for anyone with coloured hair.
Andrew Mackenzie –
The scent is mild and not overpowering. It cleanses well without being harsh. My hair feels smoother and more manageable, especially at the ends.
Abigail Metcalfe –
After switching from a regular shampoo, I noticed my hair retained its colour much better. The moisture retention is excellent, and my hair doesn’t feel dry or brittle anymore.