Wella Ultimate Color Sulfate-Free Shampoo 8.45
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits:
- Gentle sulfate-free color cleansing
- Protects color from fading
- Metal purifier detox technology
- Glycine and B5 moisture care
- pH-balanced color safe formula
How to Use:
Apply to damp hair and scalp, lather and massage gently, then rinse thoroughly and repeat if needed.
| Product Information |
|---|
| Brand: WELLA |
| Shampoo Type: Sulfate-Free Color Shampoo |
| Volume: 8.45 oz (249 ml) |
| Key Ingredients: Glycine, Metal Purifier, B5 |
| Formulation: pH-balanced, color-safe |
FAQ
Does this shampoo help maintain hair color over time?
Yes, the shampoo is formulated with metal purifier and glycine to help protect hair color from fading due to free radicals.
Is this shampoo suitable for colored hair?
Yes, it is specifically designed for colored hair with a sulfate-free, pH-balanced formula that gently cleanses without stripping color.
Can I use this shampoo every day?
The product is safe for regular use, but daily use may depend on hair type. For best results, use as needed based on your hair’s condition.

Brian Morrison –
I’ve used this shampoo for two months now and notice my hair color stays vibrant without any dulling. It feels gentle on the scalp and doesn’t leave my hair dry. The scent is mild and not overpowering. My color has held well even after frequent washing.
Peter Peters –
This shampoo works well for maintaining my highlights. It doesn’t strip the color like other sulfate-based shampoos do. My hair feels softer after each use, and I don’t have to reapply color as often.
Kylie Piper –
After switching from a regular shampoo, I noticed less color fading and my hair feels more moisturized. The metal purifier technology seems to help remove impurities that damage color. I’d recommend it to anyone with colored hair.
Lisa Peake –
It cleanses effectively without being harsh. My hair doesn’t feel dry or brittle after use. I still need to condition, but the shampoo does a good job of preserving color integrity.